According to Benjamin Franklin the only two certainties of this world are death and taxes. A timeless proverb undoubtedly, though were he a media salesperson one that would probably read slightly differently:
“Our new Constitution is now established, and has an appearance that promises permanency; but in this world nothing can be said to be certain, except death, taxes and that the visitation figures will always be up year on year at any given B2B trade show. Up year on year, fellow Patriots. Book onsite Citizen, to guarantee yourself the right stand for next year’s event, where something tells us the visitation figures may well be up yet again. God bless this United States of America”.
Ah the Trade Show. For some dreamers it is an opportunity to transfigure into birds of paradise and flaunt their wares in such a way that will entice new and exciting types of customer. For other more weather-beaten souls, shows are a biennial excuse to fly the company banner and reminisce, if somewhat despairingly, about the golden age of the trade Exhibition. For let us never forget that special time in history, that little contained instance that came somewhere after the invention of the automobile but before widespread use of the internet, a time where business men and women from across the UK would come together and roll their sleeves up to get Networking done the good old-fashioned way. No tablets. No smart phones. No enhanced digital Deluxe media package option. Just a man, a woman and a big old leather briefcase positively bursting from its cockles with sweet, tender business.
I just want to go back Doris – back to when it all made sense. What even is WhatsApp?
For us at BritishBins, RWM was a place to talk about compaction and benefits therein – and talk we did binthusiasts, often for hours upon end with very little water and toilet breaks. The show was a busy few days in which we were able to garner considerable interest for our innovative mini compactors and bin tipping equipment by launching hundreds of miniature wheelie bins at whoever was within throwing range. Whilst being an ultimately successful time onsite for us, RWM 2017 was also a fascinating exploration into how the human psyche operates when confronted by free giveaways: it’s always for “the grandkids”. It’s obvious you don’t have Grandchildren Michael you’re 26, just admit you want a mini-bin and own how that makes you feel. At any rate, the coming weeks and months will be the true measure of a shows success, though the volume of people stopping by the stand is cause for initial positivity, and spirits are high here at Bin HQ. True, our natural charisma and showmanship aided the effort, though all would have counted for nothing if the people weren’t there, and for that we tip our hats to the organisers and the show at large. Our thanks to Ascential for pulling it off.
Much like with camping, you soon learn what needs to change next time at trade shows, and our trip to Birmingham brought with it some interesting lessons, the most significant being that Premier Inn Broad Street need to take a long, hard look at the thickness of those duvets. Seriously, where’s the middle ground? And I think I speak for all of us when I say we have collectively learned once again that an exhibition’s visitation figures are always up on the preceding year. Those boundless and aspiring visitation figures, feverishly growing year on year like cell division, increasing exponentially and without restraint until the world is eventually comprised entirely of Octanorm shell scheme and every human being in existence is scanned by robots on their way to and from the toilet. Up year on year, forever and always.
Congratulations to all involved with the show and we’ll see you next year.